Joshua NY is a high fashion clothing line by artist and founder, Messiah Joshua. He has been engaged in the fashion since he was in his teens. He was ready to take his creative juices and mix it with the fashion world. Joshua NY first came to us because they had all of their next season sample designs ready and were ready to launch their first marketing and advertising campaign. Luckily, the founder is an artist as well and his vision of his advertising campaign came with a lot of R&D behind it. We took his vision and figured out exactly where we could implement our services to launch Joshua NY.​ This brought a unique challenge for SYAXL. We knew that we had to create a marketing campaign that would please our client in every shape and form. Working with creatives is something we do not often do, so when the opportunity presents itself, we make sure to deliver. 

PROJECT DETAILS

CLIENT

Evolving Arts Of America

DATE

26 October, 2018

CATEGORY

Non - Profit

Joshua NY first came to us because they had all of their next season sample designs ready and were ready to launch their first marketing and advertising campaign. Luckily, the founder is an artist as well and his vision of his advertising campaign came with a lot of R&D behind it. We took his vision and figured out exactly where we could implement our services to launch Joshua NY.​

 

This brought a unique challenge for SYAXL. We knew that we had to create a marketing campaign that would please our client in every shape and form. Working with creatives is something we do not often do, so when the opportunity presents itself, we make sure to deliver. 

PROJECT DETAILS

CLIENT

Joshua NY

DATE

23, August 2018

CATEGORY

Fashion, Retail, E-Commerce

We built a core following strictly through the advertising campaign the SYAXL team put together. Our customers were surveyed on how they heard about us, and our video was the top answer.

BRIDGET SHANE, CO - FOUNDER

The marketing campaign video that we designed for Joshua NY was successful in using real New York people, hiring models and using scenery that instantly reminded you of New York while still keeping the same pizazz that New York is known for in the fashion world.

Joshua NY brand is based on concepts and images photographed by artist, Messiah Joshua. He uses images and texts on different articles of clothing: shirts, sweatshirts, track pants, denim and button up collared shirts. So what did SYAXL do? Our primary focus was on creating an ad campaign that reflected the authenticity of the brand, it was not about traditional formal fashion, it was very New York street style with the ability to diversify and dress up or down. 

The marketing team knew it had to be strategic in keeping the authenticity of the brand.

Interested in getting similar results? Contact us today!

increase

WEBSITE VISITS

Our website designers made ssure JNY's website was up to par with other high fashion brands

increase

CUSTOMER SPEND

Customers became interested in the following season designs through our creative marketing tactics

increase

AD RESULTS

Our ad campaigns for JNY gave them all the ROI they desired, bringing their CPA down to $1.50

increase

SUBSCRIBERS

We built a following and customers were hooked on the content on website, creating more subscribers

SYAXL We are leaders in building businesses through digital marketing and advertising. With a strong online presence, we can make any business in any industry stand out from its counterparts and competition. The reason we thrive is because the very tools we use for ourselves, we extend to our clients to allow them to grow and flourish.

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