WEB DESIGN &
SERVICES / WEB DESIGN
Our client, Evolving Arts of America (EAA), a nonprofit dedicated to the education of art for the youth in Atlanta, Georgia came to us with their vision. Immediately, we were interested not only for the new business but also because the cause is a great investment into the youth. We knew that working with a nonprofit would propose its fair set of challenges, but we were confident in our abilities to serve and produce a meaningful advertising campaign, modern design and marketing strategy. Not long after we signed, EAA, we met with their founders and gave them a plan that would give them a sense of identity in the nonprofit sector but also gain donor attention.
The advertising campaign was a little different from our usual clients, we had to set a budget that kept in mind that the ROI was a much different variable in this case. We were looking to raise money for a cause not necessarily for a company.
Evolving Arts Of America
18, July 2018
Our donors were surprised to see how far our online presence had come. We made it easy for donors to understand our message through our marketing strategy and make their contributions through UX design.
BRIDGET SHANE, CO - FOUNDER
Making our design modern and easy to follow for their target demographic made our advertising campaign easier to craft. We knew that every word in the ad copy would easily be found on the homepage of EAA's site. We ensured that their advertising campaigns focused on keywords and long-tail search phrases that were found throughout the website. This allowed future attendees and potential donors to have a clear understanding of what they were about.
Before getting to the guts of what EAA does, it was important to give donors a clear, to the point visual in summary form of what they would be giving their contributions for both optimized for mobile, desktop and tablet.
HOW: Trusting Colors (Red & Blue), Relevant Photos, Buttons and Navigational Texts
In our experience, having a logo design that is modern and speaks to the vision of the company is very important. We accomplished that by designing a logo for EAA that used trusting colors, a sense of global unity in an artistic format as that is the core of their nonprofit, educating through art.
EAA's website traffic increased with our advertising campaign and SEO optimization
Donors were easy to find once we set a target audience and reach for EAA
Our design and concept team worked closely with branding to create an identity for EAA
Our work on EAA's social media helped to gain much needed volunteer assistance