Wanting to expand their visibility in the food and beverage industry, Private Sánchez Salsa came to us to revamp and expand their branding and website redesign efforts. We were eager to tackle this client's web redesign and branding because we knew their product and company vision were geared in the most upright direction. SYAXL had its hands full rebuilding a website with lots of prior content but no visual reference of what the company's online presence used to be. We decided we had to start from scratch, very much like our client does making their homemade generational salsa recipe.
Pvt. Sánchez Salsa
20 February, 2019
Food & Beverage
Our salsas came to life with our new website, we never sold products online before but the set-up was super easy and our story affected many fellow troops.
PETE SANCHEZ, CO - FOUNDER
Our graphic designers spent their time finding the best color palettes and graphics to enhance the salsa brand and give it that very edginess that beats their competition any day. The UX/UI design was built to give users an experience that left nothing to wonder but how soon is "free shipping".
We wanted the story and vision of Private Sánchez Salsa to be told through its own lens valuing family, the people who serve our country and generational traditions. The brand creates its own trust-worthiness through its story. One of the greatest ways to attract customers digitally, is to tell your story, not create one. People buy into brands because of why, not what or how they do what they do.
Our website designers made sure PSS's website was able to stand up against commercial salsa brands
Customers became interested in the following the salsa brand through our creative marketing tactics
Our ad campaigns for pss gave them all the ROI they desired, bringing their CPA down to $1.50
We built a following and customers were hooked on the content on website, creating more subscribers